LOGOS!

First impression is everything. Every product and design around us has a logo associated with it. We either love these logos or hate them, but despite which, we know them and that is what is most important. Logos are so important that a product that otherwise would not be bought by someone will be simply because of the logo or brand that it is. We can see any logo and without the name of the company being spelled out, have a mental image of what the business is, what they sell, how we view them etc. Logos are a great marketing tool but much more then that. Having the ability to show an entire culture in one little icon or symbol, and having it mean something to everyone that sees it daily is quite an undertaking. Designers are very aware of this and logo designers who do create an amazing logo that becomes a success for a company open doors and opportunities that they would have other wise never have had. When designing logos the designer has to take many things into consideration starting with the theme they want to use, the color, the complexity of the logo or the simplicity. Every element is extremely important and it is truly amazing in the end. The ideal that a simple "swish" of a check mark for Nike can mean an entire world for people all in one little symbol. Other logos that have the names are also just as important. The design, the font, the form of that logo is everything. Once a name is stylized a certain way, even if the same style is used for a different name, we can recognize that and say...there is something weird about that, oh yeah it is the same as this other logo but a different word. The logos of our society are critical to companies all over the world to help people pinpoint their brands and their style and to refer back to it and remember it. It is a giant marketing scheme in its simplest form.