The typeface i chose is Helvetica not so much because of what it creates with relation to the meaning but insead of what it doesnt say. Helvetica is simplistic and legible. It is authoritative and humanistic. It is rigid and casual at the same time. In a sense it is the perfect typeface for everything one would eve
r want to say. It has been around for years on billboards, posters, government papers, public information signs, shop signs, cards and everywhere in between and yet we almost dont notice it, yet we recongize it anywhere. It has been around forever just looking for someone to make it better or another typeface that becomes more popular or well known all over the world and to date it has not happened. 
r want to say. It has been around for years on billboards, posters, government papers, public information signs, shop signs, cards and everywhere in between and yet we almost dont notice it, yet we recongize it anywhere. It has been around forever just looking for someone to make it better or another typeface that becomes more popular or well known all over the world and to date it has not happened. 
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